UX, & Product Strategy Insights

Designing a great mobility product is extremely hard. A self-drive rental app or subscription car platform looks simple on the surface, but beneath the UI sits a complex stack of pricing rules, operational constraints, human coordination and unpredictable user behaviour. The most successful mobility apps today Win not because of pretty UI, but because their  booking flow UX ,  subscription UX ,  pricing plan clarity , and  post-booking experience  are engineered with obsessiv

Search is a core feature in many digital products, yet the way users interact with search has evolved dramatically. Traditional keyword search, which matches exact words or phrases, often falls short when users express complex needs or ambiguous queries. This gap has led to a shift toward semantic search, which understands the meaning behind words and the intent of the user. For UX designers and product teams, grasping what is semantic search and how it differs from keyword

Search is often the first step users take when interacting with your product. When search results miss the mark, users get frustrated and may abandon the experience altogether. You know that improving search relevance is critical, but how do you balance technical tuning with user experience? This post shares a designer’s perspective on search fine-tuning ux , focusing on how boost value optimization in Elasticsearch can improve relevance while keeping UX front and center. Yo

Effective site search plays a crucial role in helping users find what they need quickly and easily. When site search works well, it improves user satisfaction, increases engagement, and boosts conversions. Yet many teams struggle with common pitfalls that reduce search effectiveness and frustrate users. This article highlights the top mistakes to avoid during site search optimization, covering technical issues and user experience challenges. By addressing these problems, you

We transformed NetCom Learning search experience using Elasticsearch by combining semantic intelligence, keyword precision, and UX-led optimization — improving relevance, usability, and discoverability across thousands of courses, blogs, and certifications through structured indexing, hybrid search, and continuous feedback-driven fine-tuning.

In today’s digital world, user experience (UX) and having UX Strategy is more important than ever. Businesses aiming for success need to create smooth and engaging online platforms. To do this effectively, they must understand the psychological factors that influence design and user interaction. This post explores how different psychological principles—such as cognitive load, visual hierarchy, color theory, and behavioral triggers—affect user behavior. We'll provide real-wor