The Do Mice
Visual Identity | Web UI Design
BACKGROUND
The Do Mice was born from a belief that stationery can be more than just functional—it can also spark emotion. The brand offers high-end stationery and gifting solutions that meet the daily needs of students and professionals, while at the same time rekindling the innocence and joy of childhood.
Every product is designed with this dual purpose in mind: to serve today’s practical needs and to evoke cherished memories that make the experience more personal. Guided by its philosophy of feelings with functionality, The Do Mice blends nostalgia, creativity, and usefulness into every product—making stationery not just a tool, but a story you carry with you.
THE STORY
The design process began with a deep dive into the business objectives and stakeholder expectations. While the founders envisioned personalized products and a personalized buying experience for The Do Mice, the challenge lay in shaping this vision into a tangible strategy.
Through a creative and strategic thinking approach, the idea of DIY (Do-It-Yourself) products emerged. Each product, paired with a user manual, allowed customers to actively participate in the experience, fostering a stronger emotional connection with the brand.
The philosophy was simple: when we create something ourselves to fulfill a functional need, it not only motivates us but also leaves us with a powerful feel-good factor. This insight established DIY as the brand’s core USP, carefully positioned alongside the nostalgia factor, ensuring that The Do Mice is perceived as both functional and emotionally resonant.
VISUAL IDENTITY DESIGN
WEBSITE DESIGN
